Ever look at an item in a store that had "sustainable packaging"? Did it make you want to buy it? Or was the packaging too plain or flimsy? This article at The Living Principles by, Sustainable Brands, shows us just how beautiful sustainable can be.
This article really got me thinking about how products are packaged as well as the sustainability movement. The article made a strong point in the beginning by asking "What keeps you coming back to the same brand?". Most people had to stop and think and unless if they were Eco-conscience, sustainability was not a key factor. I never really thought about something like that before, especially since sustainability is not always at the forefront of my mind when it comes to products (A habit I am still trying to work on). I usually will come back to a product if it has worked for me in the past. But now that I think about it, a lot of these products also have bright, colorful, or bold packaging, which is what drew my attention to them in the first place. Many sustainable packaging products tend to be very earthy and bland, which isn't necessarily a bad thing but it makes it less noticeable. Some Eco-friendly brands have taken on this challenge and have created sustainable packaging that is elegant and beautiful. For instance, one brand that they mentioned and that I use a lot is Method. As pictured above, their newest line of soaps include a minimalist and elegant packaging that uses plastic bottles that have washed up on the beach. (To read more about it go here.)The packaging itself is just the tip of the iceberg though, as mentioned in the article, their story goes beyond stylish sustainable packaging and goes deeper with Eco-friendly and biodegradable products that have a smaller impact on the environment. With many brands looking to go Eco-friendly with their products, its easy to say that sustainability will be the name of game.
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